Colin Harmon and Stephen Leighton Talk Coffee and host live talks from people in the coffee community.
Episodes
Monday Feb 29, 2016
Monday Feb 29, 2016
Francesco Sanapo wears many hats: barista champion, coach, artdirector, trainer, Q-grader, roaster, shop owner. It is this last hat in particularthat drives Francesco’s presentation for Cup North, “Barista Attitude &Third Wave Shops”, and the one that most fascinates us: perhaps nobody knows,quite as well as Francesco and his staff, the importance of attitude whenserving customers a product that pushes their boundaries.
This talk contains what might be our favourite story about gainingcustomer trust, not only because it is complete with Italian hand gesticulationin the retelling, but because it is an extraordinary example of going above andbeyond with unexpected results. Francesco’s passion for coffee and hiscustomers is palpable as he walks us through what it takes to offer exceptionalcustomer care—we hope it inspires you to go above and beyond, too.
*Unfortunately, Francesco's microphone was not anchored properly and occasionally slipped into his jumper, causing some static. Many apologies!
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A familiar face on the WBC Stage, Francesco Sanapo is a three-time Italian Barista Champion, 2013 WBC Finalist, and competitor coach. If not in his internationally-recognized coffee shop, DittaArtigianale, based in the beautiful city of Florence, you’re most likely to find Francesco training and educating—he’s an SCAE AST and Q-Grader.
Francesco is also the art director of the first international talent show dedicated entirely to the world of top-quality coffee: Barista & Farmer, a one-of-a-kind, innovative project aimed at promoting coffee culture, from plantation harvesting in the countries of origin, through all the processing phases.