Welcome to this week’s mini-milestone, otherwise known as No. 80. We couldn’t let such an auspicious moment pass without featuring a special guest, and we couldn’t be happier that we were able to borrow Vuna Consulting’s own Sara Morrocchi for an hour to chat with Steve in this week’s podcast. For those of you who follow along with the live-event aspect of what we do, we’re sure you’re well familiar with Sara and her work – she joined us for discussions on certifications and green buying ethics at the first-ever Roaster Guild Camp in Estonia last year and again for “Cracking Certifications” with The Barista League in Gothenburg earlier this year. Each time, we felt that there wasn’t enough time to dig into her wealth of experience and strongly suspected that she could (and would!) take us to school if we ever had the opportunity to chat with her one-on-one. Very excitingly, she’s done exactly that in this week’s episode!
So, yes, this week, you’ll learn about Sara’s career journey from development to Sustainable Harvest to Vuna Consulting – but you’ll also learn about NGOs, USAID, cultural imperialism, empathy, social premiums, accountability, value propositions, authenticity, risk exposure, and much, much more.